Hot Flat and Crowded 2 0

Filename: hot-flat-and-crowded-2-0.pdf
ISBN: 1429963689
Release Date: 2009-11-24
Number of pages: 528
Author: Thomas L. Friedman
Publisher: Picador

Download and read online Hot Flat and Crowded 2 0 in PDF and EPUB A New York Times Book Review Notable Book of the Year A Washington Post Best Book of the Year A Businessweek Best Business Book of the Year A Chicago Tribune Best Book of the Year In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America. Friedman explains how global warming, rapidly growing populations, and the expansion of the world's middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession. The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources. Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.


Hot Flat and Crowded

Filename: hot-flat-and-crowded.pdf
ISBN: 1553653173
Release Date: 2009-11-14
Number of pages: 528
Author: Thomas L. Friedman
Publisher:

Download and read online Hot Flat and Crowded in PDF and EPUB In this brilliant look at why we need a green revolution, Thomas L. Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America's surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked -- how we can restore the world and revive America at the same time. Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world's middle class through globalization have produced a planet that is "hot, flat, and crowded." Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things -- unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green. In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we haven't seen in a long time -- nation-building in America -- by summoning the intelligence, creativity, boldness, and concern for the common good that are our nation's greatest natural resources. Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge -- and the promise -- of the future.


21st Century Economics A Reference Handbook

Filename: 21st-century-economics-a-reference-handbook.pdf
ISBN: 9781412961424
Release Date: 2010-05-14
Number of pages: 1000
Author: Rhona C. Free
Publisher: SAGE

Download and read online 21st Century Economics A Reference Handbook in PDF and EPUB Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.


The Handbook of Strategic Public Relations and Integrated Marketing Communications 2 E

Filename: the-handbook-of-strategic-public-relations-and-integrated-marketing-communications-2-e.pdf
ISBN: 9780071767460
Release Date: 2011-12-28
Number of pages: 640
Author: Clarke Caywood
Publisher: McGraw Hill Professional

Download and read online The Handbook of Strategic Public Relations and Integrated Marketing Communications 2 E in PDF and EPUB The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.


Social Change 2 0

Filename: social-change-2-0.pdf
ISBN: PSU:000067209095
Release Date: 2009
Number of pages: 406
Author: David Gershon
Publisher: Green Books

Download and read online Social Change 2 0 in PDF and EPUB If "change" is the mantra of our moment in history, Social Change 2.0 may be poised to become its bible. Drawing on his three decades in the trenches of large-scale societal transformation, David Gershon--founder and president of Empowerment Institute, and described by the United Nations as a "graceful revolutionary"--offers an original and comprehensive roadmap to bring about fundamental change in our world. His goal is to empower change agents to tackle pressing social problems or unmet social needs by providing them with strategies and tools to effect transformative change at any level of scale. From his initiation as architect of the United Nations-sponsored First Earth Run--a mythic passing of fire around the world symbolizing humanity's quest for peace on earth that drew tens of millions of participants, the planet's political leaders and, through the media, over a billion people at the height of the cold war--to his recent climate-change work helping citizens, cities, and entire states measurably reduce their carbon footprint (using his book Low Carbon Diet), Gershon offers readers strategies to evolve an effective new model for social change. These include: The first comprehensive social-change model with proven, practical strategies and tools to either launch a social change initiative or improve the efficacy of any existing change program. A "Practitioner's Guide" accompanying each chapter, to help readers apply this social change framework to their initiative. The result is a riveting, enlightening, and inspiring book that will quickly find its way onto the desks--and into the hearts--of the tens of thousands of change agents engaged in the work of building a better world. Social Change 2.0 speaks to a wide range of practitioners across the spectrum of social change including social and environmental activists, social entrepreneurs, community organizers, and civic, government, and business leaders, as well as the vast number of baby boomers looking for a way to give back and the millennials just raring to go.


Public Library Core Collection

Filename: public-library-core-collection.pdf
ISBN: 0824210948
Release Date: 2008
Number of pages: 1856
Author: John Greenfieldt
Publisher: Hw Wilson Co

Download and read online Public Library Core Collection in PDF and EPUB


Library Journal

Filename: library-journal.pdf
ISBN: UCSC:32106017989127
Release Date: 2009
Number of pages:
Author:
Publisher:

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The Handbook of Strategic Public Relations and Integrated Marketing Communications Second Edition

Filename: the-handbook-of-strategic-public-relations-and-integrated-marketing-communications-second-edition.pdf
ISBN: 9780071770989
Release Date: 2011-12-30
Number of pages: 640
Author: Clarke Caywood
Publisher: McGraw Hill Professional

Download and read online The Handbook of Strategic Public Relations and Integrated Marketing Communications Second Edition in PDF and EPUB The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.


Business Week

Filename: business-week.pdf
ISBN: UCSC:32106019969176
Release Date: 2008
Number of pages:
Author:
Publisher:

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Was zu tun ist

Filename: was-zu-tun-ist.pdf
ISBN: 3518461567
Release Date: 2010
Number of pages: 542
Author: Thomas L. Friedman
Publisher:

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Die Welt ist flach

Filename: die-welt-ist-flach.pdf
ISBN: 3518459643
Release Date: 2008
Number of pages: 764
Author: Thomas L. Friedman
Publisher:

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The Second Machine Age

Filename: the-second-machine-age.pdf
ISBN: 9783864702228
Release Date: 2014-10-01
Number of pages: 368
Author: Andrew Mcafee
Publisher: Plassen Verlag

Download and read online The Second Machine Age in PDF and EPUB Computer sind mittlerweile so intelligent geworden, dass die nächste industrielle Revolution unmittelbar bevorsteht. Wer profitiert, wer verliert? Antworten auf diese Fragen bietet das neue Buch der Technologie-Profis Erik Brynjolfsson und Andrew McAfee. Seit Jahren arbeiten wir mit Computern - und Computer für uns. Mittlerweile sind die Maschinen so intelligent geworden, dass sie zu Leistungen fähig sind, die vor Kurzem noch undenkbar waren: Sie fahren Auto, sie schreiben eigene Texte - und sie besiegen Großmeister im Schach. Dieser Entwicklungssprung ist nur der Anfang. In ihrem neuen Buch zeigen zwei renommierte Professoren, welch atemberaubende Entwicklungen uns noch bevorstehen: Die zweite industrielle Revolution kommt! Welche Auswirkungen wird das haben? Welche Chancen winken, welche Risiken drohen? Was geschieht dabei mit den Menschen, was mit der Umwelt? Und was werden Gesellschaft und Politik tun, um die Auswirkungen dieser "neuen digitalen Intelligenz" für alle bestmöglich zu gestalten? Dieses Buch nimmt Sie mit auf eine Reise in eine Zukunft, die schon längst begonnen hat.


Die Zukunft

Filename: die-zukunft.pdf
ISBN: 9783641129224
Release Date: 2014-05-12
Number of pages: 624
Author: Al Gore
Publisher: Siedler Verlag

Download and read online Die Zukunft in PDF and EPUB Al Gore, der ehemalige Vizepräsident der USA, Friedensnobelpreisträger und Bestsellerautor, wagt in seinem neuen Buch einen Blick in die Zukunft. Er identifiziert diejenigen Kräfte, die unser Leben in den kommenden Jahrzehnten am stärksten verändern werden, und zeichnet so ein beeindruckend detailliertes Bild der Welt von morgen. Denn, so Gore, nur wem es gelingt, die Chancen und Risiken der Zukunft zu erkennen, kann sie auch gestalten. Wir leben in einer Zeit umwälzender Veränderungen. Aus der Vielzahl der Kräfte, die unsere Welt formen, greift Al Gore diejenigen heraus, die unsere Zukunft am radikalsten prägen werden: Neben der weiter zunehmenden Globalisierung der Wirtschaft sind das die Verschiebung der geopolitischen Machtverhältnisse, eine fehlgeleitete, allein auf Wachstum ausgerichtete Wirtschaftspolitik, der nicht nachhaltige Umgang mit unserer Umwelt und unseren Ressourcen sowie die Revolutionen in der digitalen Kommunikation, in der Biotechnik, den Neurowissenschaften und der Gentechnik. Inwiefern wir diese Entwicklungen gewinnbringend nutzen können und ab wann sie für uns zum Risiko werden, das debattiert Gore in seinem neuen, umfassenden Bestseller über unsere Zukunft.


Furie

Filename: furie.pdf
ISBN: 3809025305
Release Date: 2007
Number of pages: 383
Author: Chelsea Cain
Publisher:

Download and read online Furie in PDF and EPUB Vor 2 Jahren konnte sich Detective Archie Sheridan knapp aus den Fängen der Serienmörderin Gretchen Lowell befreien. Er ist immer noch ein seelisches Wrack, trotzdem begibt er sich auf die Suche nach einem neuem Serientäter. Die Zeitungsreporterin Susan Ward soll ihn dabei unterstützen. Thriller.


Schneller als der Tod

Filename: schneller-als-der-tod.pdf
ISBN: 9783104006475
Release Date: 2010-06-15
Number of pages: 304
Author: Josh Bazell
Publisher: S. Fischer Verlag

Download and read online Schneller als der Tod in PDF and EPUB Pietro ist clever und smart und war Killer für die New Yorker Mafia. Er stieg aus und glaubt sich sicher – er ist erstens im Zeugenschutzprogramm und zweitens Arzt in einem Krankenhaus. Bis einer der alten Feinde eingeliefert wird. Diagnose: Krebs im Endstadium. Wenn er stirbt, ist Pietro geliefert. Die nächsten acht Stunden im Tollhaus der Klinik werden zum atemlosen Wettkampf um sein Leben...»Schneller als der Tod« ist ein adrenalingeladener Thriller mit Dialogen, so scharf geschliffen wie ein Skalpell. Josh Bazell schreibt extrem cool und schockierend unterhaltsam – so zynisch und komisch, als hätte Tarantino bei Dr. House Regie geführt.